Bogner: Fire+Ice Individuals
The eight protagonists, who actively live the FIRE+ICE lifestyle, were photographed according to their wishes and at the locations of their choice. Four of them were in New York and four in Munich. Each with a unique identity, a very personal story and the urge for creativity, sport and cohesion. What all eight have in common is a mindset - the FIRE+ICE mindset from back then: they are free spirits, open to new things, always true to themselves and always ready for the next adventure.
This can also be seen in every part of the Spring/Summer 2020 Collection: Colourful light down jackets, breathable shirts and stretchy tights in bright colours invite you to go on a journey of discovery, to be active and fearless - whether in nature or in the city.
Background of the campaign: Willy Bogner's legendary 1986 film "Fire and Ice" gave rise to a youth movement based on sport, creativity, fashion and music. Unforgettable is the "Join the Tribe" movement, which brought young people together in the 1990s to travel the world together and experience adventures.
#FIREANDICEINDIVIDUALS
