Beauty

PASSIONFROUDH: A Tribute to Brazil

With PASSIONFROUDH, FUGAZZI introduces a captivating new fragrance that captures the vibrant spirit of Brazil. This Extrait de Parfum masterfully blends the freshness of passion fruit with the deep, luxurious aroma of rare Oudh Assafi – a composition that is both exotic and timeless.

cup person clothing swimwear back body part beverage

The Ipanema beach has always been a sanctuary for Bram, the founder of FUGAZZI. With an atmosphere that is both vibrant and serene, the beach embodies the essence of what Brazil means to him—salt on the skin, freedom, connection, and the pure sensation of living in the moment. The rhythm of the waves, the people, and life itself—all in constant flow.

PASSIONFROUDH captures Bram’s feeling—raw, direct, and unfiltered. Zesty passion fruit, ripe mango, and spicy ginger unfold like a sunset over the Atlantic. The warm notes of Oudh Assafi ground the moment, drawing you in with magnetic depth. This rare and precious oil is one of the most valuable ingredients in the world of perfumery. The gentle warmth of black tea, black pepper, and Gurjun balsam adds depth and an air of mystery. These complex aromas tell stories of exoticism, mysticism, and sensuality—uncompromising, full of character, and a promise of freedom.

bottle cosmetics perfume aftershave
© FUGAZZI

ABOUT FUGAZZI 

FUGAZZI was founded in 2018 by Bram Niessink, inspired by his encounters with ancient oils during a trip to Egypt and the legendary myth that Cleopatra conquered Caesar simply by smelling irresistible. Combining his instinctive vision with powerful ingredients and age-old techniques, he transformed his ideas into tangible fragrances.

FUGAZZI is a bold, genderless concept perfume brand. As the fashion and beauty industry grows increasingly minimalist and homogeneous, Bram saw an opportunity for a fragrance house with personality—one that isn’t afraid to take risks. In addition to perfumes, FUGAZZI also offers body lotions and laundry detergents, bringing its signature scents into every aspect of daily life.

Recommended posts for you

coat jacket blazer photography portrait shirt vegetation people tree blouse

Fashion

Frauenschuh: Where Tradition Meets Modernity

Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.