In the fashion industry, good marketing is a decisive factor for success. Marketing expert David A. Schneider gives tips on how aspiring young designers in particular can position their label successfully.

A year ago, a new point appeared on the fashion map of Vienna, where they not only create beauty but also make women happy – this is what Silva Dayan considers her mission. L’Officiel Austria met with the founder of the international chain of salons Beverly Hills Beauty to learn about the development of the beauty industry in Europe and the challenges that a true businesswoman, wife and mother of three daughters face.

How do you find good employees? The search for talent is often difficult. These trends stand out this year.

"With neuroeconomics, the goal is to find out how the brain responds to stimuli as we develop strategies for growth for large conglomerates and smaller companies within the beauty space. To do this, brain scanning tools have been used to study people’s initial subconscious reactions so that the data to develop future growth strategies can be free from bias.” – Portia Antonia Alexis

Hohe Brücke is known as a traditional, Austrian company. Nonetheless, it has been successful in staying relevant throughout modernity. The origins of their success, are revealed by CEO William Gorton in an exclusive interview with L'Officiel Austria.

Climate change is one of the most popular topics in Europe. It occupies the economy, politics and society. Everyone wants to make the world a greener place - but the HOW polarises the opinions of those in charge and of individuals. What influence does climate change have on logistics? And can logistics actually be CO₂-neutral?

Working from anywhere in the world - the dream of many people. Remote working is on the rise and brings new opportunities and challenges.

Luxury brands have always had a very special attraction for consumers. However, some pieces are very difficult to acquire, even if there is no lack of money. What is the strategy behind this?

The labour market is changing at a rapid pace. New professions and trends are emerging in the wake of advancing digitalisation and the increasing use of artificial intelligence. What does the future look like?

Books are true treasures, because reading imparts knowledge and challenges our imagination. Especially towards the end of the year, we can reflect on ourselves a little more, set goals and find motivation. For the quiet time during the holidays, we have compiled a list of exciting business books.

Born in Bremen, Germany the self-made entrepreneur Saygin Yalcin is one of the most influential people in the Middle East. Today, he lives in Dubai as an investor, founder and CEO of various Internet companies. On his social media channels, he reaches millions - founders and those who want to become one. We spoke with him about women's entrepreneurship, equal opportunities and empathy.