Business & Tech

Digital Fashion Marketing: Talk With Marketing Expert David A. Schneider, MBA

In the fashion industry, good marketing is a decisive factor for success. Marketing expert David A. Schneider gives tips on how aspiring young designers in particular can position their label successfully.

30.10.2023 by Lisa Ditzlmüller
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Women in Business: Interview with Saygin Yalcin

Born in Bremen, Germany the self-made entrepreneur Saygin Yalcin is one of the most influential people in the Middle East. Today, he lives in Dubai as an investor, founder and CEO of various Internet companies. On his social media channels, he reaches millions - founders and those who want to become one. We spoke with him about women's entrepreneurship, equal opportunities and empathy.

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Fashion

Why Quiet Luxury Is So Successful

Understatement is en vogue. The smaller the logo, the better. Why is Quiet Luxury so successful?

06.10.2023 by Lisa Ditzlmüller
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Business & Tech

The Power Of Scarcity: How Luxury Brands Use Their Strategy

Luxury brands have always had a very special attraction for consumers. However, some pieces are very difficult to acquire, even if there is no lack of money. What is the strategy behind this?

22.05.2023 by Lisa Ditzlmüller

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Timeless Elegance, Sustainable Luxury: In Conversation with Victoria Maksheeva-Khassanova

For Victoria Maksheeva-Khassanova, the founder of Brandable, fashion is more than just style — it’s a legacy. Inspired by a personal story of family heirlooms, she created a platform that combines sustainability, Swiss craftsmanship, and meaningful storytelling. In this interview, Victoria shares her thoughts on the importance of quality, the unique appeal of Swiss-made products, and her favorite pieces for effortless elegance.

05.12.2024 by L'Officiel Austria
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Downtown Muse: A Love Letter to New York

In the heart of New York City, where bright lights meet deep shadows, this editorial captures the resilience and ambition that define both the city and the world of modeling. With a cinematic lens, it celebrates the dreams reawakened by the city's relentless energy and boundless inspiration.

20.12.2024 by L'Officiel Austria
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Art & Culture

Rita Sabo "Sacred Planet": Art in the Name of Sustainability

In the elegant setting of the Bavarian National Museum in Munich, the opening of Rita Sabo's exhibition Sacred Planet took place on December 13, 2024. 

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Travel & Gourmet

Ruby Bea Hotel: Where Renaissance Meets Modern Luxury

In the heart of Florence, the cradle of the Renaissance, the Ruby Bea Hotel stands as a harmonious blend of history and contemporary luxury. This stylish haven, inspired by the beauty of the Italian Renaissance, invites travellers to immerse themselves in the atmosphere of a bygone era without sacrificing modern comforts.

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Shadows of Power

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Timeless Loungewear for Festive Moments

The holiday season brings a special kind of magic—cozy winter days filled with warmth, joy, and togetherness. As the world slows down, our homes become the heart of the festivities, with twinkling lights, soft blankets, and the comforting aroma of holiday treats.

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News & Events

The Editor’s Letter: The Empowerment Issue

I am excited to present the Winter 2024 issue of L'Officiel Austria: The Empowerment Issue – featuring the extraordinary Waris Dirie on our cover. 

01.12.2024 by Sara Douedari