Business & Tech

Yujie Si: Embracing Change

After 13 years in strategy consulting, Yujie Si, former partner at BCG Hong Kong and a notable female leader in the field, has recently relocated to New York City, marking an exciting new chapter in her career. As she immerses herself in the latest trends and explores new opportunities, we sat down with her for an exclusive interview for L’Officiel Austria to discuss her career journey, insights on business and leadership, her perspectives on the evolving global market, and what lies ahead in this dynamic new phase of her life.

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Fashion

Frauenschuh: Where Tradition Meets Modernity

Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.