Dior opens an exceptional boutique in the heart of Vienna
The House of Dior opens a new chapter in its relationship with Austria and is delighted to announce the opening of a new boutique in Vienna. Located on Tuchlauben in the Goldenes Quartier – the epicenter of fashion and luxury in the Austrian capital – the boutique embodies Dior’s timeless elegance and craftsmanship.
Spanning over 1,000 square meters, this exceptional space unfolds the entire world of Dior: women's and men's prêt-à-porter, bags, shoes, accessories, jewelry, Dior Maison objects, and fragrances. Designed by renowned architect Peter Marino, the interior captivates with its refined, light-filled atmosphere, where tradition meets modernity—blending the house’s heritage with a contemporary aesthetic.
As a tribute to Christian Dior’s lifelong passion for art in all its forms, the boutique’s interior is adorned with captivating artworks. Pieces by Claudia Wieser, Christian Eisenberger, Rudolf Polanszky, John McAllister, Maysha Mohamedi, Ross Bleckner, Donald Sultan, Étienne Moyat, Franck Évennou, Marc Swanson, and Philippe Pasqua create striking focal points throughout the space. A particular highlight is an exclusive display of the iconic Lady Dior, reimagined by international artists as part of the Dior Lady Art project.
A true “sanctuary of wonder,” where the magic of the Dior dream comes to life in all its splendor.
