For a long time, the credo has been, whatever is liked, goes. Brands such as Gucci have made eclectic styling one of its focal points. But the decade of apparent indiscretion is now history, and a new decade has begun.
For Victoria Maksheeva-Khassanova, the founder of Brandable, fashion is more than just style — it’s a legacy. Inspired by a personal story of family heirlooms, she created a platform that combines sustainability, Swiss craftsmanship, and meaningful storytelling. In this interview, Victoria shares her thoughts on the importance of quality, the unique appeal of Swiss-made products, and her favorite pieces for effortless elegance.
