Fashion

AlphaTauri presents first Fashion Pop-Up at SO/ Vienna

Red Bull's fashion brand, AlphaTauri, opened its first flagship on Vienna's Graben in 2022. Now they are also represented on the other side of the Danube Canal, in SO/ Vienna.

22.12.2022 by Maria Ratzinger
coat long sleeve person woman adult female jacket man male overcoat

Innovation meets lifestyle. High-end fashion brand AlphaTauri fits perfectly into the stylishly chic ambience of SO/ Vienna with its minimalist fashion that revolves around groundbreaking textile technologies and premium materials.

Fashion, functionality and luxury are to be "redefined" here. Within the framework of a fashion and accessory pop-up for men and women, selected pieces from the AlphaTauri autumn/winter collection will be shown in the lobby of the luxury hotel. Furthermore, personalised styling services will be offered to hotel guests.

The AlphaTauri pop-up at SO/Vienna will run until January 2023.

office building building architecture city urban metropolis high rise tower

Photos: AlphaTauri, SO/ Vienna

Tags

fashiondesignerfashiondesigndesignhotel

Related Articles

dog pet mammal canine animal person woman adult female

Accessoires

pawpow: Stylish Dog accessories for the Urban Life

Timeless, minimalist and vegan - the label "pawpow" brings a breath of fresh air into the world of dog accessories with designer extras for your furry friend.

21.12.2022 by Hilal Külec
handbag accessories bag person painting art purse face head

Fashion

Historical Glamour: Gucci's Cosmogonie Campaign

Gucci's 2023 Cruise Cosmogonie Campaign is an ode to Renaissance paintings.

19.12.2022 by Teresa Lui
couch furniture person face head

Menswear

Fashion Editorial: „The boy next door” by Julian Freyberg

Inspired by the Christmas movie “Home Alone”, photographer Julian Freybergs latest Fashion Editorial captures a spoiled boy next door spending time alone while dressed in all designerwear by Tom Ford, Dior and Karl Lagerfeld.

17.12.2022 by L'Officiel Austria

Recommended posts for you

cup person clothing swimwear back body part beverage

Beauty

PASSIONFROUDH: A Tribute to Brazil

With PASSIONFROUDH, FUGAZZI introduces a captivating new fragrance that captures the vibrant spirit of Brazil. This Extrait de Parfum masterfully blends the freshness of passion fruit with the deep, luxurious aroma of rare Oudh Assafi – a composition that is both exotic and timeless.

09.03.2025 by L'Officiel Austria
face happy head person smile photography portrait surprised

Lifestyle

How to Get the Perfect Outfit Using AI

How small details in a GPT request affect the quality of the response. What details matter when asking AI for help in choosing an outfit for an evening event?

10.03.2025 by Dmitry Karaev
person sitting adult female woman formal wear dress shoe furniture pants

Fashion

The Art of Transformation with Palina Rojinski

Our latest issue of L'Officiel Austria is dedicated to the art of metamorphosis. Our cover star, Palina Rojinski, embodies this constant evolution with effortless elegance and style. She wears the PALINA COSMIC HEARTBEAT Body by Triumph—so stylish, it deserves to be seen.
04.03.2025 by L'Officiel Austria
publication adult female person woman accessories magazine face head jewelry

Fashion

L’Officiel Austria presents: The Metamorphosis Issue

Spring is here, and with it comes a season of transformation. Our latest issue of L'Officiel Austria is all about metamorphosis. As our cover star Palina Rojinski shows us how change is an art form – a seamless blend of reinvention, growth, and self-expression. In this issue, we celebrate the beauty of evolution, both in fashion and in life. 

01.03.2025 by L'Officiel Austria
clothing coat adult female person woman fur long sleeve sleeve

Fashion

Living Scents: An Interview with Pauline Rochas on Her Olfactory Masterpieces

A fragrance that captures the night - with Nocturnal, Pauline Rochas creates an olfactory masterpiece that takes the senses on a mysterious journey. The world-renowned perfumer blends nature, mysticism, and innovation in her creations to form a unique fragrance language. With her new scent Nocturnal, she presents a profound, emotional composition that encapsulates the duality of light and darkness.

05.03.2025 by Larisa Aramyan
coat jacket blazer photography portrait shirt vegetation people tree blouse

Fashion

Frauenschuh: Where Tradition Meets Modernity

Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.

04.03.2025 by L'Officiel Austria
makeup,studio,big,half,woman,beauty,young,caucasian,isolated,foundation,lipstick,powder,rouge,stunning,eyes,black clothe,hold,cover,beautiful,blush,cosmetic,model,female,make,brush,pretty,attractive,apply,one,girl,nice,one half,face,hide,lips,blue,closeup,mascara brush device tool head person face cosmetics lipstick makeup

Beauty

Goodbye, Cake Face! The Perfect Base for Flawless Makeup

Hair? Check! Makeup? Check! Outfit? Check! Ready to go! But the first mirror you pass tells a different story—cake face! To make sure this never happens again, here are the best tips for a flawless base.

05.03.2025 by Lisa Ditzlmüller
finger person bag handbag photography long sleeve city adult female woman

Fashion

H&M Studio Spring/Summer 2025: An Ode to Bold Elegance

With the new H&M Studio Spring/Summer 2025 collection, the Swedish fashion house presents an ode to bold elegance and timeless sophistication. Inspired by urban chic and artistic ease, the collection blends powerful silhouettes with high-quality materials and innovative designs.

02.03.2025 by L'Officiel Austria