Business & Tech

Economist Portia Antonia Alexis on the Future of Neuroeconomics in Beauty

"With neuroeconomics, the goal is to find out how the brain responds to stimuli as we develop strategies for growth for large conglomerates and smaller companies within the beauty space. To do this, brain scanning tools have been used to study people’s initial subconscious reactions so that the data to develop future growth strategies can be free from bias.” – Portia Antonia Alexis

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Nightlife & Events

Big Goals, Bold Choices: Women’s Empowerment Takes Center Stage in Dubai

The International Women’s Empowerment Convention (WE Convention), world’s largest women’s empowerment event took place in Dubai on April 20-21. Organized by the Women’s Empowerment Council, a global community of women leaders championing personal and professional growth. The event was a resounding success, hosting over 2,000 attendees and more than 100 world-renowned speakers. Participants from over 75 countries spent two engaging days immersed in inspiring narratives, expert business insights, and extensive networking opportunities during the WE Convention.