Acne Studios announces Pop Star Charli XCX as the new Face

Photographed by US artist Talia Chetrit, the campaign gives an unconventional insight into the life of a versatile artist. Charli wears iconic pieces from Acne Studios' new SS25 collection, such as coated, iridescent painted trompe l'œil jeans, as well as the season's new accessories, including the multi-pocket and Bowlina bags, which she brings to life with her confident style and uncompromising demeanour.

Photographer Talia Chetrit captured Charli in Los Angeles in a series of candid portraits. The Washington-born, New York-based artist explores themes of intimacy, domesticity, sexuality and distortion in her work.

Charli XCX wore customised outfits from Acne Studios for her ‘Sweat’ tour with Troye Sivan and continued the look on her promotional tour for her new album.

‘I've been wearing Acne Studios in my everyday life forever, and the brand has now become an important part of this album. I wore Acne Studios while writing the songs, as well as on stage during my tour. The clothes are effortlessly cool and always give me confidence. It's a dream to work with the team at Acne Studios,’ says Charli XCX.

‘We are attracted to creative personalities who are not afraid to push boundaries,’ says Jonny Johansson, Creative Director of Acne Studios. ‘What fascinates me about Charli is her ability to combine underground and mainstream. She makes pop music, but she also has a rebellious streak. She pushes artists to be bolder and that's exciting. Charli always brings a fresh perspective, pushes boundaries and that's why she's a perfect fit for us at Acne Studios.’

The Spring-Summer 2025 coated denim and trompe l'œil collection as well as ready-to-wear, bags and accessories will be available from 13 November in Acne Studios stores worldwide and online at acnestudios.com.