L'Oréal gets an addition: The Group brings the luxury cosmetics brand Aēsop on board
Recently, L'Oréal agreed with the cosmetics group Natura & Co on the official takeover of the Australian luxury cosmetics brand Aēsop. Cyril Chapuy, President of L'Oréal Luxe, explains in detail the vision L'Oréal is pursuing with this cooperation.
Since its founding in 1987, Aēsop has achieved significant organic growth while maintaining its strong brand ethos and staying true to its core social and environmental values. The luxury cosmetics brand Aēsop is known worldwide for its skin, hair and body care products. With its signature amber packaging, plant-based ingredients, sustainable vegan formulas and bespoke customer service, Aēsop has become a global super-brand available in luxury retail, beauty and hospitality outlets around the world.
Aēsop currently operates around 400 outlets in North and South America, Europe, Australia, New Zealand and Asia. In China, where the first shop opened in 2022, Aēsop has taken its first steps.
Successful in the market: in 2022, Aēsop achieved a turnover of 537 million USD
Nicolas Hieronimus, Chief Executive Officer L'Oréal Groupe, said: "I am delighted to welcome Aēsop and its teams to the L'Oréal Groupe family. Aēsop is the epitome of avant-garde beauty, whose products are not only made with great care and exceptional attention to detail, but also represent a great combination of urbanity, hedonism and undeniable luxury. Aēsop embraces all the emerging trends of our time and L'Oréal will help to realise the company's enormous growth potential, especially in China and travel retail."
Commenting on the acquisition, Cyril Chapuy, President of L'Oréal Luxe, added: "My team and I are thrilled to have Aēsop join the L'Oréal Luxe portfolio of iconic global brands. We look forward to welcoming Aēsop's CEO, Michael O'Keeffe, and his experienced and passionate teams as we continue to build on the brand's remarkable potential by further cultivating its uniqueness and values. We are very confident that Aēsop will join the club of L'Oréal Luxe Billionaire brands, contributing significantly to the growth of the division in the years to come."
