Authenticity is true beauty: Emma Chamberlain is Lancôme's new brand ambassador
She reaches almost 30 million people on social media, was mentioned in Forbes' "30 under 30 - Social Media" list in 2021 and is now the new face of Lancôme: Emma Chamberlain. The 21-year-old brings a breath of fresh air to the iconic French brand.
At the age of 16, Emma Chamberlain started her YouTube channel and success was not long in coming. Within a very short time, many people became enthusiastic about her videos. Today, she has her own podcast called "Anything Goes with Emma Chamberlain" and her own business, Chamberlain Coffee. Now she is also following in the footsteps of megastars as an international brand ambassador for Lancôme.
A shining star of "Gen Z"
One of the reasons for her breakthrough success is probably her unique personality. In a world where many only show a filtered version of themselves, it is precisely Emma's authenticity that appeals to so many people. Emma is young and modern, but her manner also has something unconventional, a certain edginess to it. She talks openly about a wide variety of topics, about her own challenges or problems, which speaks to many young people. The French beauty house also appreciates this about her. Françoise Lehmann, President of Lancôme International, says of the young social media star:
"Emma is revered by an entire generation for the perspectives she shares. We can only appreciate her authentic tone and the humour with which she discusses meaningful topics."
Being authentic is what true beauty is all about
It is Emma's unique esprit that makes her the ideal brand ambassador for Lancôme. With her authenticity, she embodies a positive and powerful beauty that comes from within, which is exactly what the French brand wants to stand for.
How do you say beauty in French?
The high-flyer's refreshing nature can now be seen on Lancôme's YouTube channel, in the video series "How do you say beauty in French? In it, Emma explores the brand's headquarters in Paris on her own, talks about skincare or how important it is to write your own rules for life and that true self-confidence comes from within. Worth watching!
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