Gucci: Dive into a new dimension of the Flora Fantasy world with Miley Cyrus
GUCCI PRESENTS GUCCI FLORA GORGEOUS JASMINE EAU DE PARFUM: THE NEW CHAPTER IN THE #FLORAFANTASY
Gucci Flora Gorgeous Jasmine Eau de Parfum opens up a new dimension of unbridled freedom. The second fragrance in the blissful #FloraFantasy world, launched in August 2022, continues the story of Gucci Flora Gorgeous Gardenia in the campaign by artist Petra Collins. The face: multi-platinum artist, songwriter, and trailblazer Miley Cyrus.
Gucci Flora Gorgeous Jasmine Eau de Parfum
Gucci Flora Gorgeous Jasmine opens with a radiant composition dominated by Grandiflorum jasmine absolute. Delicate bunches of the precious jasmine are transformed by extraction into the heart and soul of Gucci Flora Gorgeous Jasmine, allowing the radiance of this precious flower to be fully appreciated. With a soothing sensuality, the base notes of sandalwood and benzoin melt into the skin of the person wearing the fragrance, creating an absolutely unique character. The energy of inner happiness intensifies with optimistic notes of mandarin essence and a magnolia accord that give the fragrance a joyful serenity.
The #FloraFantasy story
When the #FloraFantasy story debuted with Gucci Flora Gorgeous Gardenia Eau de Parfum in 2021, it opened up a candy-pink world with kawaii characters and full of pop culture references. Surrounded by flowers and plush animals, Miley Cyrus continues to bring to life the expressive imagination inspired by the delicious fragrance. This fantasy reveals moments of pure joy, coming together to create a playful dreamscape. Miley Cyrus represents self-expression, optimism, and authenticity, the epitome of her generation, drawing audiences under the spell of an anime adventure.
The latest #FloraFantasy campaign, featuring protagonist Miley Cyrus, was once again shot by artist Petra Collins and ushered the audience into a radiant interior space. The fantasy unfolds in the bedroom - a place of true imagination where all dreams begin. Here, the protagonist is complete with herself. She snuggles with her kitten and sinks into her daydream while reclining on the bedspread with an oversized Gucci Flora Gorgeous Jasmine bottle. The sun's rays falling through the window bathe the room in a blue-pink play of colour. At the same time, the scenes in pastel shades underline the surreal character of the film and transport the audience into an anime dream. #FloraFantasy
THE COLOUR PLAY OF #FLORAFANTASY
The imaginative world of the Gucci Flora fragrance campaign inspires a new limited edition make-up collection.
Gucci Beauty presents a new limited edition make-up duo, taking #FloraFantasy to a new dimension. This make-up collection continues the story started by Gucci Flora Gorgeous Gardenia Eau de Parfum and is the first make-up inspired by a fragrance from the house. The duo includes: Gucci Palette Beauté Des Yeux Gorgeous Flora, a luxurious eyeshadow palette with delicate textures, and Gucci Rouge De Beauté Brilliant Flora, a hybrid lipstick that moisturizes lips for 24 hours and envelops them in a highly pigmented shine.
The new product design, which has been available since August 2022, features the iconic Flora pattern. At the same time, the new Gucci Flora Gorgeous Jasmine Eau de Parfum debuts, ushering in the second chapter of the #FloraFantasy fragrance story.
Gucci Beauté Des Yeux Gorgeous Flora Palette
The new Beauté Des Yeux Gorgeous Flora palette features 12 dreamy eyeshadows with satin, metallic and matte finishes in pink, bluish and neutral shades. They can be blended together in playful combinations and inspired with highly pigmented, long-lasting colour. Application in layers allows for individual and unique looks. The texture is equally light and buildable for limitless creativity.
The design of the pink Palette Beauté Des Yeux Gorgeous Flora box impresses with a gold-tone border and the house's iconic Flora pattern. The illustration, brimming with blooms, makes the covetable palette a true collector's item. The eyeshadow insert can also be removed so that the colours can be replaced. This makes the palette a lasting companion.
Gucci Rouge De Beauté Brillant Flora
Rouge De Beauté Brillant Flora delights with the nourishing properties of a balm and the colour results of a lipstick. The formula delivers a veil of dynamic, radiant colour and is enriched with moisturising oils of black rose and peony, as well as jojoba seed oil and shea butter. Hyaluronic acid provides immediate and long-lasting hydration with a gentle replenishing and smoothing effect.
The design reflects the uniqueness of this hybrid lipstick. The pink lid surrounding the slim gold case is adorned with the house's Flora pattern. The limited-edition lipstick debuts in shade 208 'They Met in Argentina', a warm rosewood shade with neutral tones and vibrant pink and coral red accents.
The campaign
Petra Collins and art director Christopher Simmonds' campaign picks up on the same cheerful pinks and pastels that dominate the #FloraFantasy world. The limited edition make-up collection is staged in a gorgeous bedroom alongside the fragrances that inspired it. The campaign invites the audience to dream and takes them on an immersive journey into a lush dreamscape. And all are called upon to discover for themselves the delightful possibilities of creative self-expression.
