Business & Tech

How 100Cherries turns influencers into entrepreneurs

Products with a story and a mission: 100 Cherries and its creators create custom-fit brands that suit them and their communities. The two founders, Grigorij Aronov and Maikel Kletsel, reveal how each brand opens up an individual world in the lifestyle cosmos and why the focus is on female empowerment. L'Officiel Austria had the opportunity to talk to them.

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Fashion

Timeless Elegance, Sustainable Luxury: In Conversation with Victoria Maksheeva-Khassanova

For Victoria Maksheeva-Khassanova, the founder of Brandable, fashion is more than just style — it’s a legacy. Inspired by a personal story of family heirlooms, she created a platform that combines sustainability, Swiss craftsmanship, and meaningful storytelling. In this interview, Victoria shares her thoughts on the importance of quality, the unique appeal of Swiss-made products, and her favorite pieces for effortless elegance.