Aerin not only shares the same last name as beauty mogul Estée Lauder, but is, in actual fact, the granddaughter of the style icon. She follows in the footsteps of her family’s business and is also on the road to success in her own right.
For Victoria Maksheeva-Khassanova, the founder of Brandable, fashion is more than just style — it’s a legacy. Inspired by a personal story of family heirlooms, she created a platform that combines sustainability, Swiss craftsmanship, and meaningful storytelling. In this interview, Victoria shares her thoughts on the importance of quality, the unique appeal of Swiss-made products, and her favorite pieces for effortless elegance.