Prada's new fine jewelry, the ultimate in luxury is recycled gold
All that glitters is not gold, but in this case it is. Recycled and with a new life ahead of it, it is ready to last forever.
What better way for Prada to make its debut in the world of jewelry than with an eternal collection?
It is Eternal Gold, the fine jewelry collection launched by Prada, the first sustainable jewelry line from a global luxury brand.
100% certified recycled gold
The idea behind the jewelry to produce objects destined to survive the passage of time is strengthened through an interpretation in a sustainable key. The focus on sustainability is ensured through the use of one hundred per cent recycled gold from industrial sources and second-hand jewelry, and certified as meeting the Chain of Custody standards set by the Responsible Jewelry Council. In addition to the raw material, precious diamonds, for the first time even those below 0.5 carat, are verifiable and traceable.
"For young people," Iwata recalls, "fairy tale love does not exist. Because they know that love can be strong but also devastating, dramatically beautiful'. And it is no coincidence that the heart, with its rounded shape, closes in a triangle to mark the dualism of passion. The snake, a jewelry classic, is also special: the surface is as smooth as a snake's skin after molting and is worn on the forearm, as Cleopatra used to wear.
The Eternal Gold collection, designed to have a long life, to be passed on from one generation to the next, has three testimonials in their twenties who also embody an ideal of unconventional beauty: Amanda Gorman, the poet who recited her verses at US President Joe Biden's inauguration ceremony; actress, model, singer-songwriter and child of the arts Maya Thurman Hawke; and Korean musician and actress Somi Jeon.
Just like the Van Cleef & Arpels, Tiffany & Co or Cartier, Prada has transferred its stylistic heritage into the collection by emphasizing the triangle, the symbol of the fashion house founded in 1913 by Mario Prada. Thus in the earrings, snake-shaped bracelets, hearts, necklaces and chokers there is always the presence of the triangle, underlining the innovative character of jewelry that speaks of love, but always seen through Prada's eyes.
It is a compound of refined precious metals that come mainly from discarded or consumed products, unused metal and other items made of gold. Which, once collected, are melted down, separating the gold from any other alloy. Obtaining a pure form, ready to be hypothetically reused indefinitely, and initiating a circular jewelry economy. Which is advantageous both for the reduced environmental impact, not requiring the excavation of new mines. And for the ethical safety of the product, which, being recovered from existing products, causes no further damage to the environment.
With products ranging from EUR 1,500 up to EUR 55,000 to fit all pokets, Prada's jewelry fine collection is versatile, sustainable and eternal.
