Magda Butrym & H&M Celebrate Their Romantic Collaboration in Brooklyn
Magda Butrym and H&M unveiled their much-anticipated collection in New York with a floral celebration at Brooklyn’s iconic One Hanson Place. Surrounded by roses, music, and a crowd of fashion’s boldest muses, the evening brought the essence of the collaboration to life — a tribute to femininity, romance, and timeless design.
New York, Brooklyn – April 2025
Last night, Magda Butrym and H&M transformed the historic One Hanson Place in Brooklyn into a lush floral wonderland to celebrate the preview of their collaborative collection. The star-studded guest list included Iris Law, Nara Smith, Irina Shayk, Amelia Gray, Valentina Sampaio and Chloe Sevigny, who mingled under rose-covered arches and sipped rose-infused cocktails.
At the heart of the collection is the rose — a symbol of Magda Butrym’s romantic aesthetic and her tribute to femininity. Rather than presenting the looks on a traditional runway, guests wore the pieces themselves, allowing the collection to come alive in an intimate and immersive atmosphere.
Live performances by Charlotte Lawrence and Kelela, along with DJ sets by Soo Joo and Fifi (Sophia Ziskin), added to the dreamy, emotionally charged energy of the evening.
“It was an honour to see the collection brought to life on so many incredible women tonight,” said Magda Butrym. “My inspiration has always been strong, confident femininity, and this evening was a celebration of just that.”
“The central motif in Magda’s H&M collection is the rose,” added Ann-Sofie Johansson, Creative Advisor at H&M. “So it felt truly magical to see Brooklyn in full bloom tonight. The collection is poetic and romantic — and the event captured that spirit beautifully.”
The Magda Butrym x H&M collection will be available starting April 24, 2025, online at hm.com and in selected stores worldwide.
