Fashion
Featured by the most stylish celebrities, the cycling shorts have been essential for several seasons on the fashion scene. On the way to becoming an essential ally in summer, it nevertheless requires creativity to wear it without being first degree. An overview of the inspiring silhouettes who have succeeded in reinventing it.
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Frauenschuh: Where Tradition Meets Modernity
Since 1950, Frauenschuh Kitzbühel has stood for alpine elegance, fine craftsmanship, and timeless favorites. The Spring/Summer 2025 collection combines high-quality cashmere, lightweight cotton, and premium leather to ensure ultimate comfort. Simon Frauenschuh is leading the family business into the future—focusing on local production, exquisite materials, and a global vision. In an exclusive interview, he discusses tradition, innovation, and the art of timeless fashion.