Meet Eastern European TikTokers Who Make Fashion Go Viral
It was built by an artificial intelligence company, not a social media network. At the end of the day, it is the people that make (or break) brands and trends. Coronavirus lockdown put extra spotlight and pressure on TikTok as a source of entertainment and “something to do”. Over forty percent of TikTokers are aged between 16 and 24 making this one of the youngest spaces online. Naturally, self-expression becomes cool currency, and fashion is still the most easily shared and understood language around the world. Here are some Eastern European fashion TikToker to get you clued in on the style potential of this global phenomenon.
Tatjana Kreuzmayr
TikTok: @tatjanakreuzmayr
Instagram: @tatjanakreuzmayr
Tatjana is a fashion influencer, food blogger, and podcaster based in Vienna. She posts outfit inspirations for different occasions, irreverent videos, and beauty clips. Her style is minimalist, which can be refreshing on such a “noisy” platform.
Xenia Adonts
TikTok: @xeniaadonts
Instagram: @xeniaadonts
Adonts has a huge style presence in Germany thanks to the popularity of her sustainable fashion brand Attire. Her funny videos (did we mention you got to be funny on TikTok?!) show off her personal style, unorthodox wardrobe tips and all-purpose inspiration.
Valeria Lipovetsky
TikTok: @valeria.lipovetsky
Instagram: @valerialipovetsky
Lipovetsky is an Israeli-Russian lifestyle and beauty influencer with her own jewelry line who daily reminds her followers that “twenties aren't for having it all figured out”. It’s a TikTok-appropriate lighthearted attitude to adopt for later years as well!
Madeleine Alizdeh
TikTok: @dariadaria
Instagram: @dariadaria
Alizdeh is the founder of an ethical fashion brand Dariadéh. She is based in Vienna and is all about sustainable urban living. Her podcast is titled and described as “a mindful mess” which is a great tagline for TikTok altogether when it comes to fashion content.
Leonie Hanne
TikTok: @leoniehanne
Instagram: @leoniehanne
Hanne first rose to social media fashion prominence as the owner of the blog Ohh Couture. This German influencer TikToks (can it be used as a verb already, please?) unboxing and trying-on videos for accessories, outfits, bags, the whole high-end shebang.
Marie Kitsova
TikTok: @mariekitsova
Instagram: @acid.m
Kitsova is “a Russian soul in England”. This international influencer cultivates her unique sense of fashion at the crossroads of Russian and British cultures. Follow to find out if TikTok is big enough for two fashion empires merged into one account. Spoiler alert: it is, and then some.
Gabija Varnaite
TikTok: @eyesmast
Instagram: @gabijavarnaite
Varnaite is the founder of the Lithuanian digital marketing company Eyes Mast Agency. A fashion influencer herself with a free-spirited Baltic flair, she is known to sneak her followers into some pretty cool events. You don’t have to sport a polished look, to feel like the “it” girl/boy here.
Hristina Micevska
TikTok: @fleurdemode
Instagram: @fleurdemode
Her platform Fleur de Mode transformed Micevska into another must-have go-to Austrian fashion influencer. She translates her floral-inspired ideals of femininity into fun video content. “Every flower is unique & so are you.” Now, that’s a mic drop, or… a TikTok drop!
About the Author: Stephan Rabimov, Editor-at-Large.
Stephan Rabimov is an award-winning American journalist and fashion critic.
