Lyst has proved a recipe for figuring out who and what is hot right now in fashion. Which brands are on top? What are the absolute it-pieces? Read all about the latest report here.
For Victoria Maksheeva-Khassanova, the founder of Brandable, fashion is more than just style — it’s a legacy. Inspired by a personal story of family heirlooms, she created a platform that combines sustainability, Swiss craftsmanship, and meaningful storytelling. In this interview, Victoria shares her thoughts on the importance of quality, the unique appeal of Swiss-made products, and her favorite pieces for effortless elegance.