In Or Near is the unique "architectural apparel concept" under which Vienna-based founders Liliya Semenova and Diana Stoynova combine architecture, geometry and fashion in their designs. In 2020, the label wins the "Haute Couture Austria Award" in a rout.

Architectural elements and minimalist shapes combined with various colours - that&#39;s the unique selling point of the handcrafted brand In Or Near by designer Liliya Semenova and brand developer Diana Stoynova. The Vienna-based founders create exceptional fashion that emphasizes the female form of the models and creates new visual effects with every movement thanks to its refined cut. The label specializes in making high-end couture evening gowns and designs pr&ecirc;t-&agrave;-porter product lines as its second core.

Diana Stoynova und Liliya Semenova © Elena Prokhorova & Janita Sumeyko

In Or Near - Arts and Crafts in the Heart of Vienna

The creations reflect the connection between contemporary art and modern architecture. The designer duo bases their concept on the &quot;Golden Ratio&quot; which describes the ratio of two sizes to each other and is considered a balanced benchmark. We perceive architecture or art that follows the &quot;Golden Ratio&quot; as particularly harmonious. Like the foundation of a building, this design rule forms the basis of the In Or Near fashion creations and is realized through the finest fabrics - the &quot;building materials&quot; - in detailed and artistic handwork. Whatever the eye may see, it is always In Or Near the geometry of space.

© Elena Prokhorova & Janita Sumeyko

Socially Critical: In Or Near Reflects Social Issues and Environmental Problems

A distinctive feature of the brand is the social criticism that various collections illustrate. Inspired by social problems such as sustainability, autism, racism or discrimination, Liliya Semenova and Diana Stoynova design garments that address the issues and make them visible.

© Vrinda Jelinek

In Or Near Wins &ldquo;Haut Couture Austria Award 2020&rdquo;

Recent successes show that the brand, founded in 2018, is no longer an insider tip: in addition to stars dressing in the high-quality In Or Near gowns, the label was presented by Runway Vienna at the Couture Salon of the Vienna Opera Ball 2020, leaving a lasting impression. On top of that, the brand wins the &quot;Haute Couture Austria Award 2020&quot; with the design motto &ldquo;Water Shapes US&rdquo; in a rout. Due to the current corona situation, the presentation took place virtually for the first time and became a digital success story with more than 70,000 hits in December alone.

In Or Near Collections Available at Runway Vienna

If you want to look at the collections, you can find them&nbsp;at <a href="http://www.runwayvienna.at/">Runway Vienna</a> at Kirchengasse 48, 1070 Vienna. The boutique is a hotspot for trendsetters and fashionistas, as it presents extravagant avant-garde fashion, selected streetwear and extraordinary home d&eacute;cor. In the curation, managing director Alexis Fernandez pays special attention to qualitative and premium manufactured fabrics.

Here you will find all collections and more info about In&nbsp;Or&nbsp;Near: <a href="https://inornear.com/">https://inornear.com/</a>

In Or Near: Award-Winning Couture Fashion in the Heart of Vienna

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