Ferragamo: A slice of Hollywood in the spring/summer 2023 collection
This collection inspires.. Together with Brazilian fashion photographer Rafael Pavarotti, Ferragamo lets Hollywood culture shine in the campaign.
The red carpet is ready. In front of a bright red background, the models pose in the pieces of Ferragamo's new Spring/Summer 2023 collection. Creative Director Maximilian Davis presents his first designs for the fashion house. "A New Dawn" is the campaign's motto. It shows the elegant, linear structure of the brand, combined with contemporary clarity and lightness. Sticking to its original principles, Ferragamo nevertheless takes a new, more sophisticated approach to its luxury pieces: unmistakably modern fashion that is sophisticated and desirable.
Davis pays homage to Salvatore Ferragamo's beginnings with his collection. He began creating designs for Hollywood film productions in the 1920s. In the process, he had the privilege of outfitting many celebrities such as Marlene Dietrich and Marilyn Monroe. The looks of the collection reflect the sensuality and lightness of Hollywood glamour.
The range of great designs includes chic business outfits and dresses, casual wear and beachwear. Degradé colours, reminiscent of beautiful sunsets, have been incorporated into several pieces. But the collection also features tight cuts and shiny leather fabrics.
The reinterpretation of the Wanda bag, named after Salvatore Ferragamo's wife, symbolises the change in the company by the new creative director. With its minimalist, boxy design, it is available in various sizes and colours. The high-gloss finish and the characteristic Gancini fastenings flatter the lines of the cult bag.
Other accessories also show presence and zeitgeist with their sculptural shapes: a shoulder bag made of calfskin was given cut-outs so that the view of the canvas underneath is unobstructed. Matching cuffs in gold-plated or black lacquered brass were presented with asymmetrical, wavy lines and cut-outs. Sensual femininity and seductive aesthetics describe the Elina sandals. They are made of Nappa leather and feature a striking gancini heel.
The new collection marks the dawn of a new era for Ferragamo. The presentation of the designs by the diverse individuals reflects the basic attitude of the fashion house. Photographed along the colonnades, these highlight the character of the Spring/Summer 2023 show in a special way. The independence and the connection to the Italian roots let Ferragamo look strengthened into the future.
