"Geschein": The first perfume that captures the beauty of vine blossoms
Initiated by a winemaker from the Austrian Weinviertel region, "Geschein" is probably one of the most fascinating fragrance projects in a long time. The scent of the wine blossom called "Geschein" is the heart of the eponymous perfume.
For Victoria Maksheeva-Khassanova, the founder of Brandable, fashion is more than just style — it’s a legacy. Inspired by a personal story of family heirlooms, she created a platform that combines sustainability, Swiss craftsmanship, and meaningful storytelling. In this interview, Victoria shares her thoughts on the importance of quality, the unique appeal of Swiss-made products, and her favorite pieces for effortless elegance.