Cancel Culture – Does rejection culture in fashion really work?
Fashion is a fast-moving and shedding industry. Nearly every season, we all need new designs and ideas, and at the same time, each individual sees fashion in a different way. And with the diversity of opinions, what if fashion adopts online forums, or a justice system where social media acts as the court and everyone has a chance? exercise judicial power behind the screen of the computer and phone?
You probably immediately thought of the existence of the Instagram account @diet_prada associated with the duo Tony Liu and Lindsey Schuyler. Diet Prada with fashion knowledge and understanding of the runway has many times published a series of public posts criticizing big brands, especially in the matter of plagiarism. However, along with articles with headlines like “Who's gonna cancel the cancelers” and plenty of outcry from the fashion community, we also wonder if Diet Prada is an outspoken and honest voice. Or is this just a group of "keyboard heroes" attacking the brand for personal gain? And whether Cancel Culture helps the masses to raise awareness about works, copyrights, and many other factors in fashion or is this activity just a cliché criticism, does not offer a solution and does not work. help the common development?
Before answering the above question, we will go through the definition of the familiar phrase “Cancel Culture”.
The culture of rejection includes everything from boycotts and accusations to the exclusion of the canceled object from professional public discussion. The tone of the Cancelers is often sarcastic, well-founded, however, strikingly frontal and attracting criticism and criticism from the masses.
Given the fact that fashion is so safe at times and that we're letting countless grievances slip past no one willing to speak out, it seems like a daring project is a must. The "large army" serving fashion needs to know the difference between right and wrong and above all, know what you are supporting. Thus, welcome to the social network, where anonymous people have full rights and space to become critics and commentators for free.
And while we don't know who these individuals or groups are, or if they're trustworthy, nevertheless, allowing them to wear the "mask" of social media is also a "reasonable price" to pay. readers have authentic sources of information as well as a transparent fashion environment. Do you agree with the above opinion? Does your line between right and wrong fit or really fit in with other individuals? Thus, social networking accounts like Diet Prada are very interesting, they have the knowledge and also invest in learning, however, as a reader, it is always necessary to absorb information in a multi-dimensional way.
Does Cancel Culture “hurt” creative intentions and make the brand more authentic? With the continuous development of social networks, everyone has the right to speak up and fortunately, social networks also create conditions for the majority to start very humane movements. We have witnessed many calls to stop buying and selling fast fashion because of the harm this industry is causing to the environment and workers, activities for the community of color and sustainable fashion development also take place. out very lively. In 2018, 64% of those interviewed (researched by Edelman) indicated that they would not support brands whose views on political and social issues are unclear or even misleading.
But at the same time, the fact that cultural discussions and ideas penetrate fashion leaves the industry facing major inadequacies. Condemning brands for their mistakes is the right thing to do, however, we need to give brands space to repair as well as grow. Let's not talk about big names with huge sales like Gucci, Nike, Off-White or Adidas, in the domestic market, a few individuals declaring to stop supporting Biti's products must be a sad thing.
Although Biti's has made many mistakes in the "Flower in Stone" product, it is still a transparent name when it has publicly repaired and completed the design. At the same time, we cannot deny Biti's previous efforts to revive and maintain the brand. Although the wrong point should always be known, the rebuttal of the brand should also have a limit, Cancel Culture, in fact, should continue to exist and should also exist in a more civilized way.
