‘Party of Dreams’ - Ariana Grande takes you into the Holiday Season with Swarovski
Swarovski presents the Holiday Campaign 2024 with Global Brand Ambassador Ariana Grande - two-time Grammy winner, singer and actress.
The campaign follows Ariana as she rings in the holiday season with the ‘Party of Dreams’, immersing herself in the radiant and extravagant world of Swarovski. Ariana enters a nightclub that reflects the essence of the Swarovski universe: The brand's signature colours and codes give the club a festive glow and the party gets going.
As Ariana makes her way through the crowd, she encounters a series of glamorously dressed dancers wearing stunning Swarovski jewellery and couture creations. Ariana's guests have been eagerly awaiting her arrival and are ready to turn the night into day. They are all expressing their individuality, inclusivity and personality with crystals - inspired by international party icons from different eras - and are looking forward to celebrating the ultimate party.
With her couture look specially created by Giovanna Engelbert and luxurious creations from the iconic Swarovski Millenia and mesmerising Matrix Crash jewellery families, Ariana enchants the party with exuberant, festive extravagance.
Ariana Grande adds: ‘Celebrating the Party of Dreams with all these cool, glamorous guests decked out in Swarovski crystals was an unforgettable experience. I love how the campaign captures the festive atmosphere and mood - and the dynamic music video style of the film brings it all together perfectly. The energy on set was electrifying - we danced and had so much fun, no one wanted to go home at the end! It's fantastic to bring this exuberance and sparkle to the holiday season - and I'm really looking forward to my continued journey with Swarovski.’
