Basic doesn't mean boring. A perfect wardrobe capsule not just makes you look good but opens up your personality. The Ukrainian brand "the COAT" is a great example of how to make the simplest in its finest.
For Victoria Maksheeva-Khassanova, the founder of Brandable, fashion is more than just style — it’s a legacy. Inspired by a personal story of family heirlooms, she created a platform that combines sustainability, Swiss craftsmanship, and meaningful storytelling. In this interview, Victoria shares her thoughts on the importance of quality, the unique appeal of Swiss-made products, and her favorite pieces for effortless elegance.
