Fashion

Moncler launches Personalisation Service for its Jackets

With the introduction of an online personalisation service, the Italian brand is expanding its options a little more, to the delight of its customers.

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Fans of personalisation whip out their tablets now! To celebrate the brand's 70th anniversary, Moncler has just launched the first ever online customisation service for its legendary down jackets, called Moncler by Me. An intuitive and fun user interface allows you to create and customise your own designs. This gives you a custom-made piece from two emblematic models of the Italian house.

Colour palettes divided into three iconic universes, Alpine and Paninari, and a special 70th anniversary version, to which two other exclusive products have been added, available only in shop.

Here's how you go about it: You choose the base and can click on different options. These include locations, fonts, symbols, initials.

Five Moncler boutiques will even have their own personalisation section: Paris Champs-Élysées, Milan Montenapoleone, New York Soho, Tokyo Ginza and Osaka Namba.  

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The Moncler by Me user interface

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