Louis Vuitton Pre-Fall 2020
Starting the season Virgil gave us some tips and tricks that we should reconsider before the coming collection by saying: “I think that like we’re gonna hit this like, really awesome state of expressing your knowledge and personal style with vintage...I think that fashion is gonna go away from buying a Boxfresh something; it’ll be like, hey I’m gonna go into my archive.” And he did! Snitched in his childhood memory box, took his favorite movie posters and served a Pre-Fall 2020 with his new/vintage vision.
Fashion is a novel. And the Pre-Fall 2020 collection embarks on a narrative journey where the garments tell their own tales. These characters from our wardrobe set the scene for our days, our moods, our lives.
This meeting of periods, stylistic movements and anachronistic combinations brings to life a rich cast of costumes. In such a ‘wearable library’, each outfit writes its own chapter made up of romantic monologues. Peculiar dialogues between stylistic rebellion and fine craftsmanship. An account of sportswear’s encounter with tailoring. Taking the cultural references even further, Louis Vuitton has adorned one of the collection’s t-shirts with the original cover from William Peter Blatty’s 1971 cult science-fiction novel The Exorcist.
To illustrate this collection – a term that works just as well with fashion as it does with literature or on the big screen – the House’s muses proudly take to book covers or film posters as protagonists, fitting perfectly into Louis Vuitton’s history and brilliantly embracing the role of an adventurer.
