Fashion

Longchamp reopens flagship store on Vienna's Graben

With an artwork behind the staircase designed by Japanese artist Aya Kawato, the Longchamp flagship store at Graben 14 in Vienna's city centre reopened and awakens spring fever.

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Fashion PR Unveiled: Nikolas Lemmel of Maximatic Media on Strategy and Success

In the dazzling world of fashion, where trends change with the blink of an eye, visibility is everything. This is where PR magic happens—elevating brands from just another name on the rack to must-have labels. Enter Maximatic Media, the rising star in the fashion PR universe. This boutique agency is quickly making waves, blending creativity with strategy to help brands not just make a statement, but leave a lasting impression.