It's all about Pink: The New Valentino Pink PP Collection
Actress Zendaya, who has already won two history-making Emmy Awards, and seven-time Formula One driver Lewis Hamilton have been chosen as testimonials for the new Valentino Pink PP collection.
The pair pose against a monochrome backdrop, which is a trademark of the Piccioli-designed collection. In this world, pink has taken over. A radical gesture, a single colour that becomes all-encompassing, that wants to be a spokesperson for freedom and love. And who wouldn't immediately think of the Barbiecore trend?
The two new faces of the brand perfectly embody the message Pierpaolo Piccioli wants to convey. A message of equality, love and inclusiveness. From cinema to sport, each character plays a key role in supporting the vision of diversity emphasized by unity. Different faces that have as their common thread the message of empathy and connection between each other.
Valentino now has its own shade of pink
For Maison Valentino, this pink is the result of research to communicate Valentino's heritage through a modern lens. It is a desire to see the symbols of fashion in a neutral and rule-free way. Together with the world famous colour company Pantone, the colour Pink PP was created. This now belongs exclusively to Valentino.
Actress Zendaya looks stunning in her pink monochrome outfit while standing against a background of the same colour. She is seen wearing a short crepe couture dress, along with tights, platform boots and a mini version of the One Nudge handbag. In another photo, the "Euphoria" star poses in a crêpe couture blazer and matching trousers.
Pink Dreams starring Zendaya
"Euphoria director, Marcell Rev, blurs the lines between reality and a dreamlike state. Like a short film, the new campaign video challenges the meaning of truth through a modern aura. A monochromatic journey into the realm of possibility." - Valentino
The first Valentino menswear DI.VAs
Considered one of the most succesfull drivers in F1, Sir Lewis Hamilton enters the values of Pierpaolo Piccioli with his authenticity, individuality, and fierce advocacy. He is now the first Valentino menswear Icon for the Valentino Pink PP Collection.
Hamilton has long been committed to making a difference through his position and influence, aiming for global equality, and through his charitable foundation Mission 44.The foundation strives to champion and empower young people from underrepresented groups in the U.K. through strategic partnerships, collaborations and grant-giving.
Credits
Creative Director - Pierpaolo Piccioli
Photographer - Michael Bailey-Gates
Director - Marcell Rev
Styling - Law Roach
Make-up artist - Sheika Daley
Hair stylist - Antoniette H.
To purchase the collection, visit: Valentino.com
