If fashion is a statement, then style is an attitude. So is the new H&M A/W 2020 collection "The Refined Rebel" inspired by those whose clothing choice is about breaking the rules and traditions.
For Victoria Maksheeva-Khassanova, the founder of Brandable, fashion is more than just style — it’s a legacy. Inspired by a personal story of family heirlooms, she created a platform that combines sustainability, Swiss craftsmanship, and meaningful storytelling. In this interview, Victoria shares her thoughts on the importance of quality, the unique appeal of Swiss-made products, and her favorite pieces for effortless elegance.