This Activewear from Italy celebrates Female Power
Inspired by the Sanskrit term for "divine in nature", Deha is the new activewear brand from Italy to know.
“Every woman's body is as special as the energy that feeds it, giving life to an extraordinary and unique rhythm” -Deha
The designs of the Italian brand Deha combine comfortable yet original cuts with the highest quality and Mediterranean elegance. Deha has femininity written in its DNA and does not discriminate against any of its facets. For it maintains that femininity cannot be defined.
A name with Sanskrit roots
Deha is derived from Sanskrit, an ancient language spoken in India and considered by many to be the perfect idiom, used by the Gods. "Deha" in Sanskrit means human body: it is the form that draws the personal uniqueness of each of us.
Deha is also related to another Sanskrit word 'dyu-div' which means that which shines and is divine in nature. The combination of the two meanings - body + divine light - encapsulates the vision of woman as a unique creature embodying multiple goddesses, a symbol of feminine energy. A powerful and extraordinary energy to be celebrated in every moment of daily life, from sport to leisure.
From the early days in Italy to its development abroad
From the beginnings in Italy to the development abroad Deha was founded in 2005 with its roots in the world of dance, but soon extended its boundaries to the entire activewear world, making quality, sustainability and Made in Italy the cornerstones of its rise inside and outside Italy. Today, the brand is distributed in 25 countries and has 800 sales outlets, 35 shop-in-shops and 4 monobrand shops. Since its beginnings, it has been distinguished by its dualism of active and fashion, embodying the full synthesis of the spirit and evolution of the Meeting group, born in 1967 in Treviso, in the heart of the Veneto region.
Follow your natural rhythm
Energy is that life force that depends on the physical and emotional state. Preserving energy in a world like ours is not easy; it is absorbed by numerous factors every day, such as stress and everyday problems.
The themes of the collection express the three primary essential energies for every woman's wellbeing: Rhythm, Soul and Pulse.
Soul
Yoga clothing meets elegance: a celebration of well-being and movement to feel free both during meditation and in the city during daily challenges.
Pulse
The most challenging workout meets glamour: a powerful, daring and expressive line that features bold colors is born for those who are not afraid to be themselves. The outfits to like and be liked.
Rhythm
Dancewear meets the fashion universe: the outfits are comfortable in the rehearsal room and in everyday life: vibrant, dynamic and colorful, they infuse the wearer with positive energy. Follow the rhythm and let yourself go.
Fighting for women epowerment
Deha is closer than ever to the feeling of the female world, a world in constant evolution that is conquering new spaces and roles, in a fight against gaps and stereotypes that we are committed to bridging and breaking down.
The brand believes in and operates under the banner of women's empowerment, a principle that the United Nations itself indicates as fundamental for sustainable development of society and which increasingly requires a stance to be taken.
Its mission is to help women manage all their daily commitments at home and in the office, promoting a good work-life balance through flexible working hours. Moreover it takes part in the initiative proposed by WelfareCare, dedicated to promoting breast cancer prevention in the area both for their employees and for all women living in Veneto.
