BOSS x Perfect Moment Capsule Collection: A Taste of Kitzbühel
BOSS returns to the slopes this winter: In cooperation with the skiwear brand Perfect Moment, the luxury brand invites you to Kitzbühel to the Tyrolean mountains with its capsule collection.
Athleisure meets performance
What do you get when you combine the archives of both brands? A combination of the casual athleisure aesthetic of BOSS with the renowned know-how of Perfect Moment in performance sportswear. And the result is convincing: a collection that not only makes a statement on the slopes.
"BOSS is known for its high-quality sportswear and innovative fashion" - Jane Gottschalk, Perfect Moment Creative Director
Hero silhouettes from existing Perfect Moment collections are reimagined in a striking colour palette for the joint capsule: Quilted and ski jackets, ski trousers and suits, overalls, knitwear, baselayers and accessories are the perfect companions from the chairlift to the summit to the last descent of the day and, of course, to après-ski.
Both brands are united by their commitment to quality, fit and innovation: this synergy is reflected in the joint logo, which combines the characteristic North Star of Perfect Moment with a graphic BOSS lettering.
Marco Falcioni, Senior Vice President Creative Direction HUGO BOSS, explains: "When we had the idea to return to the ski slopes, we knew we had to find the right partner. Perfect Moment combines an innovative fashion approach with sound technical know-how."
"This collection is for Moment Makers - those who are looking for unique, authentic experiences on the slopes and in their lives, and who want to look good doing it."
The palette consists of five colours: the iconic BOSS shades of black, white and camel, combined with Perfect Moment's signature tomato red and a soft, wintry cream white. All 23 statement styles in the collection guarantee optimal performance during sports.
Selected pieces feature the BOSS B monogram combined with Perfect Moment's graphic North Star. Perfect Moments' popular ski resort slogan jumpers have also been reissued and now feature the BOSS logo with the words "Kitzbühel" - the venue of the legendary Hahnenkamm races in Austria, where BOSS is the presenting partner.
The BOSS x Perfect Moment Capsule collection will be available from 11 January 2023 in selected BOSS stores worldwide, on boss.com and on perfectmoment.com.
