Moncler Grenoble x Mytheresa: A Collection as Virtual Shopping Experience
The ski season is upon us and the Moncler x Mytheresa collaboration equips us with a stylishly warm collection. For the launch, Mytheresa offers the unique opportunity to shop favourite looks via video.
Mytheresa launches unique shoppable video to celebrate the new Moncler Grenoble Collection
Leading luxury e-commerce platform Mytheresa is launching a shoppable video experience, together with iconic outerwear and lifestyle brand Moncler, to highlight High-Performance skiwear from the brand’s Moncler Grenoble line.
"Creating a shoppable video of this quality and effect demonstrates our leadership in digital marketing." - Michael Kliger, CEO of Mytheresa
A unique Shopping Experience
Shot at the stunning Chetzeron Hotel in Crans-Montana, Switzerland, the short film features some of the world’s top professional skiers performing daring tricks dressed in exclusive styles, alongside models.
An interactive shoppable video where each of the featured looks can be clicked by customers, to instantly discover the products and shop them directly.
Discover the innovative shopping experience: www.mytheresa.com
Special Guests of the campaign
The Mytheresa x Moncler Grenoble unique shoppable mountain experience features professional skiers Isaac Simhon, Elsa Siostedt and Louis Coubes, next to models Malibo and Eliza.
The collection
Moncler Grenoble’s latest high-performance womenswear and menswear collection features a selection of ready-to-wear and accessories that are exclusive to Mytheresa. Focusing on dynamic technical skiwear designed for pros and styled for impact.
Leveraging 70 years of outdoor expertise and brand heritage Moncler Grenoble combines brand DNA with tomorrow's innovation, developed for whatever the mountain brings, year-round.
Find more Infos on www.mytheresa.com
