A Pursuit of Clarity: Total White

Do you ever feel like your style needs a little bit more clarity in colors? Well, with the policy of a Ukrainian brand Total White you won't face this kind of problem. Founded in 2017 as a brand that creates simple and chic wedding gowns, today it has evolved itself into the label that designs everyday, and party looks exclusively in white color. 

When you are living in the world, which is full with new visual garbage every single minute - it is more than important to keep sanity and peace in your mind and in your look. The most common way to reach the calmness is to go into a philosophy of minimalism, which is governed by the all known principle “less is more". Underneath the implications of embodying the spirit of minimalism is a pursuit of open-mindedness. Simply because the background of an open-mind is neither a variety nor a multitude of ways and choices. It is the possibility of being more without more. A non-distracting manner of representing your being. 

This kind of inherently chic is the main idea of designs that are created in the Total White's workshop. Minimalism in the details, therefore each piece is created using high sewing techniques with a lot of handcrafted elements. And who would have thought that dressing minimalistic is as challenging as wearing layers? Since you have to try a bit harder to make the story behind it spicier. But as long as it feels good - it looks good. After all, comfort is the greatest benefit of a free spirit and an open mind.
 

To make you feel this way not only outside the home, in 2020 Total White will launch a housewear line to share the brand’s aesthetics philosophy beyond formal clothing. 

You can find more here:

https://www.total-white.com/