Business & Tech

Is the future of Luxury digital?

Traditional luxury brands are now using the digital era as their own marketplace, thanks to blockchain technology and NFTs. Companies such as Balenciaga, Louis Vuitton, and Gucci have realized that the key ingredients of luxury - rarity, exclusivity, and price - can also be applied to virtual products.

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Fashion

Timeless Elegance, Sustainable Luxury: In Conversation with Victoria Maksheeva-Khassanova

For Victoria Maksheeva-Khassanova, the founder of Brandable, fashion is more than just style — it’s a legacy. Inspired by a personal story of family heirlooms, she created a platform that combines sustainability, Swiss craftsmanship, and meaningful storytelling. In this interview, Victoria shares her thoughts on the importance of quality, the unique appeal of Swiss-made products, and her favorite pieces for effortless elegance.