Beauty

This way you get the beautiful no-makeup look from Ann Demeulemeester

Thanks to the cosmetics brand MAC we were able to follow the make-up looks of the fashion shows in Paris from the front row. From behind the scenes we watched how the make-up artists conjured up colors and textures. And we took the tricks.
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Business & Tech

Fashion PR Unveiled: Nikolas Lemmel of Maximatic Media on Strategy and Success

In the dazzling world of fashion, where trends change with the blink of an eye, visibility is everything. This is where PR magic happens—elevating brands from just another name on the rack to must-have labels. Enter Maximatic Media, the rising star in the fashion PR universe. This boutique agency is quickly making waves, blending creativity with strategy to help brands not just make a statement, but leave a lasting impression.