Armani Beauty is the main sponsor of the 77th Venice International Film Festival
For 20 years, Armani has been setting new standards in the field of beauty with innovative make-up and revolutionary skin care. For the second time, the brand is responsible for the make-up looks of international guests and celebrities at this year's Venice Film Festival.
The partnership with the Venice International Film Festival is intended to underline the brand's strong connection with the world of cinema. It serves as an expression of Giorgio Armani's great passion and love for movies. For many years this passion was expressed through fashion, in which the designer was the creative mastermind behind the costumes for some of the most famous movies. Among them are films like Mission Impossible, Phantom Protocol and The Wolf of Wall Street to name a few.
Armani Beauty celebrates the exciting diversity of the cinema world at the side with its brand ambassador Cate Blanchett, who this years jury president and will hand out the desired film awards together with her fellow jury members.
At time of the film festival, Armano Beauty plans to release the new Make-Up Collection - “Venice Collection”. The iconic lipsticks LIP MAESTRO and ROUGE D’ARMANI MATTE ready to buy in October, are presented in a variety of new colors and intend to pay tribute to the beauty of Venice in all its might - an ode to this unforgettable city.
Venice's unique culture also lies close to Armani Beauty’s heart. Therefore, Armani Beauty has decided to contribute to the renovation of the Accademia di Belle Arti Venezia (Academy of Fine Arts of Venice), which will also start this September.
Pictures: PR
