Digital Cover Story: Neta Alchimister
Neta Alchimister, das vielseitige israelische Model, Bademoden-Designerin und Social-Media-Sensation, ziert das digitale Cover von L’Officiel Austria. Mit ihrer fesselnden Ausstrahlung und ihren vielfältigen Talenten setzt sie sich als herausragende digitale Titelheldin in Szene.
1. You have 2 million followers on social media, how did you get started on Instagram?
The truth is, when I first opened Instagram, I still didn't quite understand this app and the meaning of followers and likes. Over time I was exposed to the power of the app. And I started getting a lot of followers from around the world. I realized that I have an amazing business opportunity here - and together with my good friend (Noa Bani) we decided to open a business together. 10 years ago we opened our swimwear brand BANANHOT, which later became an international brand consisting of many other areas (clothing, accessories, sportswear, men's clothing, etc.) and today we sell through our internet site to the whole world.
2. What is the message you convey to your followers?
I think my main message is to follow your dreams, believe in yourself even in the most difficult moments and don't let background noises get you down. After years of work I realized that what is most important is how I feel and the things I am at peace with and they lead me to achieve success and conquer new goals.
3. Model, influencer and business woman and now also the new title "mother" - how do you manage to divide your time?
Right now my priorities have changed. From the moment I became a mother, I focus on raising our son and giving him the full attention of a warm heart and love. I enjoy every moment more and more every day. On the business side - I have partners who support me and thanks to them I can afford to be more at home with El Yam and I trust them with my eyes closed to know how to lead and manage the businesses even when I am not present and found. I know it's temporary and soon I'll get back to business and I'll know how to combine things in the most correct way for me. Plus I won! I have a mother and a stunning family that supports and helps, so I am calm and know that there is someone who will help me as soon as I return to my routine and combine business life with motherhood.
4. Tell us a little about your fashion and beauty business, you own a very successful makeup and swimwear brand in the world.
Today I own 2 amazing international brands. *BANANHOT for almost 10 years, together with my partner Noa Bani, we sell all over the world through our internet site and in addition we have physical stores in Tel Aviv and Eilat. We always dreamed together to conquer the world - and slowly it is happening, today Nanhut is very well known all over the world and many women and men wear Nanhut. I am so proud of him and the development of the brand and every time I am excited to fulfill another dream with him. *BYNETA beauty- I opened my beauty brand two years ago. From a young age I remember myself in front of the mirror putting on makeup, doing hairstyles and being interested in the whole world of beauty. When I was growing up I was always stopped and asked where the makeup I use is from and how I always look tanned. After the knowledge of the business world that I acquired at Bennhot, I felt that it was my time to also open my own beauty brand and fulfill my personal dream. Together with the largest distribution company in Israel called LILIT COSMETICS - we created an amazing brand that I am so proud of and happy that today many women and men can enjoy my personal secrets. Beinta started with a very special self-tanning line and in the last year we opened a wide line of makeup and care, soon we will launch the hair line. And later we will open up more and more areas that in the end I connect to each of the products on a personal level and make sure to get to the formulas. The most accurate with the factories I work with. I believe in the products so much and love them that the most fun for me is hearing the feedback around and realizing how many people fell in love with Biente just like me.
6. What tip would you have given Neta a few years ago?
Listen to herself and be confident in her own way. Today I know that when I feel whole and secure with my decisions it affects every step or decision both in my career and in my personal life. In the end I believe in myself and strengthen myself in every decision along the way.
7. Is there anything you regret along the way?
I have no regrets, I believe that the things I went through led to who I am today and the things I have achieved. I believe that what needs to happen always happens for the better.
Credits:
PRODUCTION: Brunnei / @brunnei_official
TALENT: Neta Alchimister /@neta_alchimister
FASHION STYLIST: Daniella Capelouto / @daniella_capelouto
ART DIRECTOR & HAIR DESIGN: Liraz Agam / @lirazaagam
PHOTOGRAPHER: Alon Shafransky / @alonshafransky
MAKEUP: shahaf gaya biton/ @shahafmakeup
VIDIOGRAPHER & DIRECTOR: Amir Elisyan / @amireli1