Travel & Gourmet

10 Years of Novikov Restaurant & Bar in London!

Novikov London Restaurant & Bar was the first restaurant outside of Russia for the Novikov Restaurant Group, the phenomenally successful company headed by Arkady Novikov, a restaurant guru who has changed the face of dining in Moscow.
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Located in the heart of Mayfair, Novikov Restaurant & Bar combines a superlative culinary offering with innovative contemporary interiors.

The venue is divided into two distinct dining areas. The Asian Restaurant specializes in Pan Asian cuisine, with a menu designed by highly skilled and experienced former Senior Sous Chef and now Head Chef Luca Malacarne. Malacarne is known for experimenting with ingredients and cooking methods that are evident in dishes such as the King Crab Leg Wasabi Gratinated. Also on the menu is an extensive range of sushi, dim sum, and barbecued and charcoaled dishes, Lemongrass duck and Miso black cod included.

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Meanwhile, the Italian dining area offers regional Italian fare with a contemporary twist. Created by Marco Torri, the menu comprises a superb assortment of antipasti, Tartare di salmone o tonno, and Carpaccio di manzo among them, followed by a selection of homemade pasta. Fish dishes are of the calibre of Branzino selvatico al cartoccio con vongole, pomodorini datterino (Roasted wild sea bass fillet wrapped in foil & baked, with datterino tomatoes & clams), whilst meat includes Capretto arrosto con pane carasau e pomodorini secchi. 

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Additionally, a standalone Lounge Bar is a must-visit destination, with its extensive cocktail menu, live music, and performances by some of the world’s top DJs.

Set across three floors, the venue’s gorgeous interiors are the work of Geometry Design Moscow, overseen by Keir Townsend Project Managers. The main entrance off Berkeley Street leads into the Asian Restaurant. Here cool granite walls complement the striking lacquered ebony bar counter decorated with a jade stone belonging to Arkady Novikov himself. Materials used in this area - wood, stone, and leather - are all-natural. They are offset by subtle features such as a wall of cracked stone and bamboo chandeliers. The atmosphere here is at once welcoming and relaxing, but subtle enough not to distract from the food itself.

A real feature of the Asian Restaurant is its open kitchen. Fronted by an amazing display of seafood and vegetables, it evokes the atmosphere of an Asian food market.

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The Italian Restaurant offers a very different ambiance. Although still modern in design, it has much more of an elegant feel, complete with an imposing wood-fired oven, suede wall paneling, handmade Moroccan tiles, mirrors in solid oak frames, and chandeliers with candles. Complex, state-of-the-art lighting systems can change the atmosphere from sunrise to sunset, from season to season.

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Both the Italian and Asian Restaurants showcase a selection of wonderful products, freshly harvested from Brent Eleigh, Novikov’s very own garden project on the grounds of a grade-listed country house near Lavenham in Suffolk. Covering two acres, this Victorian kitchen garden underwent an extensive restoration and is now supplying Novikov Restaurant & Bar with an array of vegetables, fruits, and herbs.

The third and final part of the Novikov offering is its Lounge bar, furnished with an eclectic collection of objects from different countries and periods. Here guests will find antiques placed next to contemporary furniture, Asian accessories next to classical chandeliers, and brightly colored velvets next to antique leather. 

It was back in December 2011 when legendary Russian restaurateur Arkady Novikov launched his first overseas venture in London’s Mayfair. Nearly ten years later, Novikov Restaurant & Bar has maintained its reputation as the capital’s most successful restaurant, an exceptional feat in one of the world’s most competitive culinary capitals. Novikov will be marking ten fabulous years at its much-loved Mayfair Christmas Market, which returns on Thursday 25th through Saturday 27th November from 11 am to 9 pm, bigger and better than ever. With more stalls, more food and drink options, and even the chance to meet a reindeer or two, it is a cause for celebration in its own right! 

Pictures: PR

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