Menswear

The best men shows from Digital Milan Fashion Week SS21

Experiencing a fashion show in person was just a pleasure of few selected people, who were someone in the fashion industry, an editor or a celebrity. Attending a show meant a lot, you were the first one in the world who can see the new collection, feel the music, and dive into the designer’s inspiration. No one else in the world had this privilege. You had to make yourself an opinion on what a critic, who saw the show, wanted you to see. Then Instagram happened and brands slowly let their customers and fashion enthusiasts inside their world and work. We all probably saw some instagram life footage and the cool runway pictures. In the last years you could even get a glimpse of the behind the scenes from an Influencers IG Story. But this all changed. Due to the pandemic!
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Business & Tech

Fashion PR Unveiled: Nikolas Lemmel of Maximatic Media on Strategy and Success

In the dazzling world of fashion, where trends change with the blink of an eye, visibility is everything. This is where PR magic happens—elevating brands from just another name on the rack to must-have labels. Enter Maximatic Media, the rising star in the fashion PR universe. This boutique agency is quickly making waves, blending creativity with strategy to help brands not just make a statement, but leave a lasting impression.