Harry Styles + Gucci shows us a new Playful World for Men
Gucci HA HA HA shows us moments of desire for transformation and challenges masculine stereotypes. Presented by British singer, songwriter and actor Harry Styles we dive into a new world.
Harry Styles is already known for his acting and music talent, but in the fashion world this decades-long story has been accompanied by an already established partnership with the famous Maison Gucci.
The brand now presents the "Gucci HA HA HA" campaign. The continuation of a journey of shared creativity that began the moment creative director Alessandro Michele asked his friend Harry Styles to prepare a collection. Launched in June 2022 under the name "Gucci HA HA HA", a combination of the initials of "Harry" and "Alessandro", it is a collection that represents a creative journey of two people born from a deep friendship.
Camaraderie, passion, playful elements, a shared vision of a men's world as an avant-garde tool for the renewal of culture, the practical and everyday utility of the menswear wardrobe are the points that unite this unique collaboration .
"I am very happy to see the project finally come to life. I have known Alessandro for years and he has always been one of my favourite people. I always feel inspired when I get to watch him work. So working with my friend was very special to me," Styles said.
The images and video, shot by Mark Borthwick, tell the story of this avant-garde journey. Through Harry Styles' interpretation, the collection is able to show it without masculine vanity and conventionalism. It is fashion for a new generation that explores gender boundaries and redefines them for itself. Photo by photo, Styles stages a play that transforms menswear into a platform for a new freedom.
