Maserati and Hiroshi Fujiwara make common cause
This autumn, the story is being turned around. It's now "Fragment meets Maserati" with the launch of a limited-edition Capsule Collection.
The collection includes streetwear classics such as two types of hoodies, oversized T-shirts, and a baseball cap featuring the logos of the two iconic brands. It was developed with the visionary spirit of Fujiwara and Maserati to reshape the conventions of pop culture. In his ongoing quest as a cultural influencer, the streetwear master further developed his collaboration with Maserati.
Fragment meets Maserati
Fragment meets Maserati follows a vision already expressed in the summer by the special series of the Maserati Ghibli in the two contrasting versions Operanera and Operabianca. Here, too, Fragment creative director Hiroshi Fujiwara and Maserati's Fuoriserie customisation programme deviated from familiar patterns.
The Capsule Collection by Fragment meets Maserati is available worldwide at the Maserati Store and on the Hypebeast e-commerce platform (www.hbx.com).
