Julia Roberts Smiles for Chopard

Hollywood star Julia Roberts is Chopard’s muse and serves not only as the face of its collectionsbut also, as the inspiration behind its current watch and jewellery collections. She has served as the Chopard’s global brand ambassador and the face of the “Happy Sport” and “Happy Diamonds” collections since 2021. Now, Chopard and Julia Roberts join forces to portray their shared love for cinema in a new campaign to commemorate their special relationship. Twelve videos produced by James Gray under his direction will be released on March 20, 2023, World Happiness Day. These movies demonstrate the qualities that made Julia Roberts an icon of our day, including her strength, her deceptive charm, and her humanity. The videos are accompanied by a brand-new advertising campaign, which uses photographs by Alasdair McLellan, a photographer.

Renowned for her mesmerizing smile, Julia Roberts is “embodied genuine, immediate, and unreserved happiness, which is a key component of Chopard's philosophy”, states Carolin Scheufele, Chopard's co-president and artistic director. “Through Julia and our new campaign, we exhibit a new facet of who we are, an optimistic outlook on life, and a feel-good vibe. We exhibit the self-assurance that Chopard jewellery or watches convey, which vibrates in the air and fills the surrounding space with uplifting energy”, continues Carolin Scheufele. Directed by James Grey (who has received many international awards and was represented by no less than five films in the official Cannes Film Festival competition), the short film starring Julia aptly conveys the dynamic tension between nostalgia and rebirth as well as the almost sacramental energy of a new beginning. L’Officiel Austria is proud to offer our online reader’s a sneak peek into the campaign video and looks forward to featuring the breathtaking campaign images in its upcoming issues!

Credits 

Photography: Greg Williams; Alasdair McLellan
Regisseur: James Gray