Zimmermann x Mytheresa: Launch of Exclusive Capsule Collection
Zimmermann's ethos of understated, bohemian styles are the ultimate vacation wardrobe pieces. Staying true to their signature aesthetic, the capsule presents the brand's iconic silhouettes in sum- mery cornflower blue, muted pink and nude hues paired with stand-out paisley and animal prints. The capsule comprises 24 pieces; from lace dresses, puffy sleeved blouses, linen shorts, playful swim- wear to accessories.
The exclusive collection guarantees a summer look for any occasion, from a day at the beach, a sum- mer wedding or a countryside get away- nobody does romantic looks quite like Zimmermann. Prices range from 85 € to 1.285 €.
Nicky Zimmermann, Creative Director and co-founder of Zimmermann, says: “We were inspired by the thoughts of an idyllic summer - a vision of what we want to feel like on our holidays as much as anything else. I love the mix of paisleys and the animal print, it's that combination of the feminine and the slightly tougher look that I want to mix and match for a summer. ”
The exclusive capsule collection launches globally on Mytheresa from May 20th, 2020 within a dedi- cated editorial story directed by Mytheresa Global Creative Director Julian Paul and shot by Patrick Houi in Bavaria, featuring model Eliza Kallmann.
About Zimmermann
Revel in unapologetic femininity with Zimmermann's romantic dresses, playsuits and swimwear. An indulgence in florals, lace, and ruffles on exceptional fabrics informs the DNA of the brand — making each piece perfect for jetsetters and city-dwellers alike.
Founded in 1991 by sisters Nicky and Simone Zimmermann, Australian label Zimmermann has brought a high-fashion perspective to swimwear. Now a highlight of the New York Fashion Week cal- endar, it has broadened its ready-to-wear offering that's coveted by fashion darlings the world over. With the idea of the getaway serving as a reference point, Zimmermann has undoubtedly become a destination itself.
About Mytheresa
Mytheresa (www.mytheresa.com) is one of the leading global luxury e-commerce fashion retailers. Originating from the Theresa store in Munich, Germany, Mytheresa launched in 2006 and offers ready-to-wear shoes, bags and accessories for women, men and kids. The offer focuses on luxury de- signer brands such as Balmain, Bottega Veneta, Burberry, Dries van Noten, Dolce & Gabbana, Fendi, Gucci, Loewe, Loro Piana, Moncler, Prada, Saint Laurent, Stella McCartney, Valentino and many more. Mytheresa's unique digital experience is a combination of the highly curated product offering, access to exclusive collections, in-house produced content, memorable service and personal shopping experience. In FY 2019, Mytheresa reported net sales of € 377 million and shipped in over 140 countries.
