Pierpaolo Piccioli, Valentino Creative Director, invited an exclusive cast of friends of the Maison to participate in this special project. A charity programme for the Lazzaro Spallanzani Hospital in Rome.

No well-known photographer, no picturesque or exotic location, and no carefully curated mood board point to the new campaign to be launched in June/July. It will be presented as a series of portraits entitled #ValentinoEmpathy. 
The idea was born out of the shared experience of empathy and connectedness experienced during the pandemic in isolation and months of social distancing. Valentino will donate one million euros to the Lazzaro Spallanzani Hospital in Rome, one of the country&#39;s leading research facilities.

                                     "Solidarity is part of our culture": Pierpaolo Piccioli

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With a little help from our friends. 
Maison Valentino will present the new campaign this summer and will involve artists, models and friends of the house, including Gwyneth Paltrow, Naomi Campbell, Janet Mock, Laetitia Casta, Laura Dern and her son Ellery Harper, and Liu Wen, to name but a few. Each participant will submit a picture of themselves at home, wearing a complete look from the Autumn/Winter 2020 collection, photographed by their loved ones.&nbsp;All have agreed to waive their fees and Valentino will instead donate 1 million euros to the hospital Lazzaro Spallanzani.

By the way, this is not the first contribution Valentino is making. Mayhoola and Valentino have already donated 2 million euros to the Italian hospital Sacco and the Protezione Civile, 1 million to the French charity La Fondation H&ocirc;pitaux de Paris - H&ocirc;pitaux de France (FHP-HF), and 1 million to the Spanish field hospital in Madrid.

#ValentinoEmpathy is a gesture of love from Maison Valentino and friends!

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#ValentinoEmpathy: the new advertising campaign for the FW20/21 collection

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#ValentinoEmpathy: the new advertising campaign for the FW20/21 collection

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