A Couture Film by Ulyana Sergeenko
Everything has its own advantages and disadvantages. A bed-mode runway shows have allowed us not to rush from one event to another, saved us from stress and big eye circles, and also presented an authentic aesthetic of a brand's DNA through the digital lens.
To show the new collection, which was released online at the Haute Couture Week in Paris on the 6th of July, 2020, Ulyana Sergeenko prepared a short movie. A tape, which is telling the story of creating the wearable art pieces and immerse us in the atmosphere of the process. The movie is devoted to the history of the creation of unique and time-consuming couture items, as well as tailors, artists - all those people who are behind every item.
The film includes three chapters: the shooting at the factory of a traditional craft of embroidery, the process of working on the collection in the studio of the Fashion House in Moscow, and the show itself.
A true Russian spirit, together with feminine grace and modern forms are represented in the latest designs of Ulyana Sergeenko. Emphasizing and combining the beauty of nature and women - Ulyana is creating silhouettes that will let us feel the original shine of a simple, but bewitching beauty.
Video & Picture: PR
