TOMMY HILFIGER Presents The “KENDALL AND FRIENDS” SPRING 2024 Brand Campaign
Featuring supermodel and entrepreneur Kendall Jenner and five of her friends, the campaign celebrates Tommy Hilfiger's 'Classic American Cool' lifestyle. In an interview, supermodel Kendall Jenner talks about the creation of and collaboration on the campaign.
Tommy Hilfiger, owned by PVH Corp [NYSE: PVH], presents Kendall Jenner in the new Spring 2024 campaign. Together with five of her friends, Kendall celebrates the spirit of Los Angeles in the campaign and shows her warm, authentic nature. It's the ultimate spring lifestyle, captured through the classic Tommy Hilfiger lens in red, white and blue.
The campaign features Kendall and her friends - musician and model Ebony Riley, model and singer Fai Khadra, actor and DJ Travis Benett, model and designer Devon Lee Carlson and her high school friend Hannah Logan. The campaign was photographed by Renell Medrano, who captures the spirit and emotion and stages the modern preppy classics.
The spring 2024 collection captivates with the perfection of American icons and presents essentials in classic Tommy red, white and blue. The collection focuses on the brand's preppy heritage and seamlessly combines lightness, optimism and tailored elegance. The iconic polo shirt is reimagined as a polo shirt or polo dress to emphasise its versatility and function. Chinos, Oxford shirts and the classic trench coat are reinvented with fresh silhouettes and high-quality materials.
TOMMY HILFIGER AND KENDALL JENNER KENDALL AND FRIENDS
PRESS QUOTES
What inspired you to work together for the Spring ‘24 campaign?
TOMMY HILFIGER: I’ve known Kendall and her family for years and it’s been remarkable to watch her rise through the fashion world. While trends constantly evolve and change, Kendall has this enduring presence and optimistic energy that has kept her at the forefront of the scene for a generation. Collaborating with pop culture icons has always been inspiring to me, and she sets the standard in today’s landscape.
KENDALL JENNER: Working with Tommy is like working with a good friend. He approacheswork with the same warmth and passion as his closest relationships. That special connection gives you the confidence to be yourself, allowing us to create this campaign that promotes a pure Los Angeles lifestyle.
The campaign emphasizes the spirit of family and friendship. Can you share how this resonates with your personal values?
TOMMY HILFIGER: I have always been driven by a spirit of collaboration and personal relationships with both my family and friends. When I founded my company in 1985, I wanted to welcome everyone through authentic connections to pop culture and collaborate with people who are connected by the same values. Just like us, Kendall believes in being bold, breaking conventions, and bringing a signature twist to everything she does. She is like family, and we are excited to welcome her along with her friends who support each other every day.
KENDALL JENNER: Family and friends mean everything to me. Working on Tommy's Spring 2024 campaign with my friends felt like a fun day out. These are the people who are always there for me, and I love that we were able to capture our special bond in the campaign images.
How does it feel to be surrounded by your closest friends and loved ones in this campaign?
KENDALL JENNER: Being with my friends is when I’m at my most comfortable. You can kick back and be yourself. Having to also film everything in Los Angeles was amazing as we grew up here, and know the city so well. I just love how Los Angeles has these different energies, the laid-back feel of Venice Beach and Malibu and the energy of Hollywood at night.
The Spring 2024 collection showcases preppy modern classics. What are your favorite pieces from the collection?
TOMMY HILFIGER: I love the polo. It’s an iconic sporting silhouette that has become an essential part of the contemporary wardrobe. It’s been exciting to reinvent the style over the years creating different perspectives for cultures, sports and lifestyles. This year my personal favorite is the red and white polo – an all-American classic.
KENDALL JENNER: Definitely the polo dress. It’s just so iconic. I love that it’s easy, comfortable, and can be dressed up or down. Some more of my favorites are the relaxed but classic silhouettes including the Oxford shirt.Tommy Hilfiger has been a household name for American fashion. How does it feel to collaborate with such an iconic brand?
Tommy Hilfiger has been a household name for American fashion. How does it feel to collaborate with such an iconic brand?
KENDALL JENNER: I am so happy to be able to work with Tommy Hilfiger. I find with my personal style I am always returning to the classics. I love that Tommy takes timeless essentials and makes them feel fresh and new. It’s relaxed and comfortable while also contemporary. It feels like the perfect fit.
Photo Credits: PR
