Palace Gucci: The authentic Fusion between Luxury and Streetwear
The aesthetic codes of the two brands blend to create garments that reflect the versatile identity of modern street culture.
After the collaboration with adidas last May, now the designer calls the London-based skateboard shop and street wear brand. Palace Skateboards, having established its influence in the field of streetwear and skatewear, seems to be taking flight and continuing to 'look upwards'.
It is a perfect match between Palace and Gucci: with this collaboration, the British brand continues its series of partnerships with leading maisons of the industry while Gucci explores the world of streetwear and urban style after the collection created alongside Adidas.
Palace Gucci is the symbol of a fashion without hierarchies, free and democratic.
The collection draws inspiration from Palace's catalogue and Gucci's undeniable multi-generational influence on youth culture, and focuses on the street: a place that has always fascinated Alessandro Michele, Gucci's creative director, where fashion becomes life. Street, rodeo, skate and sport come together in garments that reflect the multifaceted identity of modern street culture: from football to house music to motorcycling.
The must-have pieces
Mainly oriented towards men's fashion, Palace thanks to Gucci also enters women's fashion, contaminating all genders, and in fact, for the first time in the history of the streetwear brand, a selection of women's ready-to-wear is available.
Monogram all over for this new collaboration
The power of the logo is at the heart of the union between the two brands, so Gucci's double G merges with Palace's Tri-Ferg. The Gucci horsebit loafer is reinvented, with Palace's 'P' charm also creeping into the classic Gucci monogrammed fabric in a literal overlap of identity.
Finally, two unmissable pieces designed for collectors, reminiscent of the 1960s, starting with a limited edition of 50 of the iconic Moto Guzzi V7. The three brands are united on the tank and upholstery, as well as on the side bags: a motorbike model with retro charm.
where and when to buy
Needless to say, the collection is set to sell out. Palace Gucci is on sale online from 21 October 2022 exclusively on Gucci Vault, the concept store launched by the brand in September 2021. For the first time ever, Vault will make its entrance offline, taking on a physical form thanks to several pop-up shops worldwide: Paris, Tokyo, Osaka, Bangkok, Milan, London, New York, Los Angeles and Tokyo.
