Fashion

Mugler and H&M: the big new designer collaboration launches in May 2023

H&M is proud to announce its next designer collaboration - a groundbreaking partnership with the house of Mugler.

The collaboration encapsulates the essence of Mugler. The house of Mugler has always been a trailblazer, a rule-breaker: a champion of freedom of expression, high glamour and daringly unruly style. Founded in 1973 by French designer Manfred Thierry Mugler, Mugler anticipated the themes of boy positivity, gender fluidity, transformation and self-confidence that dominate fashion today. American designer Casey Cadwallader joined the house in 2018 and has refreshed the look and heritage of the house, designing an amazing range of highly recognisable garments. Mugler's history is one of avant-garde catwalk shows and boundary-pushing haute couture, of visionary notions of beauty that transcend boundaries and embrace the otherworldly, the non-binary and the technological.

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Courtesy of H&M

Talks about this collaboration began in January 2022, before Manfred Thierry Mugler's death. The collection unites the history of the house with its present and future by offering a range of Mugler classics and signature pieces. A dynamic showcase of today's Mugler world, the collection demonstrates how Cadwallader has intriguingly transformed and reinvented the house to make it fresh and relevant for a new generation.

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The silhouette of the collection is the signature Mugler cut of today, strong, broad shoulders, a great focus on the waist, an ode to the curves and lines of the body, a tribute to confidence. To underline the vision of the house's founder, alongside the contemporary designs are a series of very special, limited edition archive remakes, chosen by Cadwallader for their contemporary resonance and testament to Mugler's pivotal role in the glory years of the catwalk drama of the 80s and 90s. Each piece in the collection is a piece of fashion history, an opportunity for a global fan community to own a piece of the brand's legacy. The collection includes both menswear and womenswear, focusing on the fluid, cross-gender styling that has always underpinned Mugler's ethos.

"The collection celebrates everything that is Mugler as a house, and every piece is authentically Mugler, from the bodysuits. It is a showcase of our icons."

 - Casey Cadwallader

To underline the spirit of the collection and celebrate Mugler's long association with music, performance, theatrics and subculture, Mugler and H&M are proud to release a music video featuring a collective of rising stars - Amaarae, Shygirl, Eartheater and Arca. Together they recorded their own version of Stardust's 1998 hit "Music Sounds Better With You" to celebrate the collection. The choice of song is a nod to the sense of community that is Cadwallader's vision for Mugler today.

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